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Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Graduate Research Practicum in Marketing. Surveys the communication process in complex organizations. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. (4 Hours). Communication and Privacy. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. | Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. MKTG6230. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Communication Theory. Research, Scholarship & Creative Practice. May be repeated without limit. The final project is based on reflective thinking, critical evaluation, and creative application. If you have any issues please let us know. Will we ever stop swiping? Introduces students to frameworks that help explain current issues in electronic marketing. Dean's Strategy Council. Northeastern University Assistant Director Of Marketing And Through partnerships with University Advancement, Alumni Relations, and Global Experience networks and marketing functions, this committee aims to: . Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Provides an overview of the role of marketing in business and society. (4 Hours). Encourages students to share and translate their findings for relevant academic and professional communities. Television Studio Production. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business (4 Hours). (4 Hours), COMM6631. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Faculty & Staff Directory - Northeastern University College of Engineering Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Undergraduate Masters PhD Graduate Certificate. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Emphasizes families of color, families with LGBTQ members, and solo parent families. c.zangerl [@]northeastern.edu. (4 Hours). COMM6605. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. Design for Human Experience. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. (4 Hours). Homepage - Northeastern University External Affairs After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. MKTG4983. Exercises skills of project management, teamwork, and client relationship management. Northeastern Illinois University appoints Christopher Childers its Seeks to prepare students for careers that utilize consumer insights to inform managerial decisions. COMM2550. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. #Black Twitter and Black Digital Culture. (4 Hours). Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. (4 Hours). Focuses on theories of and approaches to the study of intercultural communication. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Principles of Argumentation. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. (4 Hours). Students are given an historical perspective and a state-of-the-art analysis. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Theories of Conflict and Negotiation. Covers the fundamentals of single-camera field production and the nonlinear editing process. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Offers an advanced course in defining and managing an organizations product-market strategy. Introduces students to the landscape of mobile communication technologies. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Northeastern University Associate Director - Marketing & Communications 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Focuses on the entire sales effort. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Class Schedule: Monday-Friday. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. COMM2991. (3 Hours). Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Boston, MA. Global Learning - Northeastern University Global Experience Office The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Focuses on the consumer as the key element of marketing strategy and application. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. (4 Hours). Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Northeastern University hiring Marketing Project Manager in Boston (4 Hours), COMM4102. Emphasizes analysis of customer needs and company and competitor capabilities. Opens New Window. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Global and Intercultural Communication. MKTG4510. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. (4 Hours). The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Offers advanced training in video production techniques, emphasizing remote location shooting. - Center for the Arts. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions.