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With the news of the name change of the Rebel Yell being the last straw. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. By 1984, Rebel Yell was distributed nationally. Each costs about $27 for a 750mL bottle. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. The yell has also been described as similar to Native American cries. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". This unique style offers hints of honey and butter followed by a . The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. This product is available only in our gift shop, and it may not always be available in a particular size. Disgusted with the name change. Okay, so this isnt a great sip, but not awful either. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Rebel Yell Bourbon is often left out of the wheated discussion. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! Theres a couple things to expect from a bottom shelf whiskey. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. WorldSeries2021 6 mo. Especially for those of us that have been riding it since the 70s," said one more. Powered by Invision Community. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Good Lord, people. Im only speaking for myself and the people I encountered. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. This may be one of the most underappreciated wheated bourbons available. Check out what we are up to! So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. There is just no end to this madness. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Weller. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. The '75' refers to 1975, the year that the ride opened. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Good one. Confederate soldiers may have imitated or learned the yell from Native Americans. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. The Yellow Stone brand was discontinued in 2015. There are about 24,000 bottles in this year's batch. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Aaron joined the drinks industry in 2013. For Blood Oath Pact No. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. And hes worked with startup brands to turn local enthusiasm into national recognition. Edit: Watching this yo-yo up and down has been hilarious. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Landon Sampsell We will never go there again. The new Rebel Yell look (image via Luxco). He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Use of the "Southern war cry" precedes the Civil War. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. [2] One description says it was a cross between an "Indian whoop and wolf-howl". In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Perhaps as a result, availability is limited, and prices may vary. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Confederate Defeat Re-examined". I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. There is no doubt that wheated bourbon is one of the most underappreciated flavors. The last thing, and maybe most important, is a low price tag. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. With the updated packaging,now is the perfect time to capitalize on thismomentum. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. This topic has been inactive for at least365 days, and is now closed. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Billy Idol's song "Rebel Yell" was named after the whisky. Interesting was in Lux Row today and not one mention of it. The phrase you get what you pay for applies quite well to Rebel Bourbon. Yes. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. The Rebel Yell is still available for purchase. Where is Rebel Whiskey made? Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. It was also a favorite of Rolling Stones guitarist Keith Richards. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. This nose is sweet and much more grain forward in its aromas. To me it was just a name given to a coaster, devoid of any historical or political significance. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. [3], Several recordings of Civil War veterans performing the yell exist. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. As one of the minority that might get offended, I am certainly not. Maybe the barrels that didn't make the cut? As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Alcohol: 50%. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Product Description. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. 2023 Luxco, Inc. All Rights Reserved. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Especially for those of us from the south. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. In 1972, the Stitzel-Weller Distillery went out of business. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. I guess Billy Idol needs to rerecord "Rebel Yell." Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). The brand was meant to celebrate the 100 year anniversary of the original Weller company. Rebel Yell is one of those old throwbacks. Press J to jump to the feed. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Changing it just seems to serve no purpose and make the park seem more bland. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. A pparently it worked; the new look caught my attention and resulted in this review. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. Is Rebel Bourbon good whiskey? The park did what they thought was best. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. This change is still being implemented on retail shelves. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. . Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Why did they HAVE to choose such a name in the first place? 'Woh-who-ey! lol. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' It's those quiet rebels you really have to worry about. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel Yell was a term coined for the battle cry of the confederate army. As this article mentioned the rebel yell is not an offensive name. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Billy Idol wrote the song because of the bourbon. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. They recently dropped the "Yell" from the name. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. I dont remember ever seeing any historical theming or educational features. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Do you support the move? Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. I for one am glad they did. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). [1] The origin of the yell is uncertain. It wont be undone but it was a mistake to change the name of an icon! Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee.