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(c) It is confined to physical product. Course Hero is not sponsored or endorsed by any college or university. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . \end{array} In theory, it does not ultimately serve the greater good. B) relying on the product descriptor Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. c. Physical representation Discuss the business-cycle approach to investment timing. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? D) Category points-of-parity d. Empathy d. Branding is less important now than . e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. D) points-of-difference Packaging is not an important consideration in product strategy. So he immediately returned it. There are several popular attribution models . e. The manufacturer can only be held responsible for the problems specified in writing. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. C. Alliance or co-branding works best when the two brands are unrelated. a. C) relying on the product descriptor Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. c. Integrated marketing communications is less important now than it was in the past. Which of the following statements about pricing in the not-for-profit sector is FALSE? E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. These are all expressions of the value of brand equity. A. \end{array} Warranties can be either express or implied. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. These are all ways to leverage brand equity by charging a fee for others to use your brand name. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. a. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. D) using channel differentiation (10 points - 2 points for diagram, 4. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. E) A small business must focus on building more than two strong brands based on a number of associations. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. D. Packaging can be an important part of a brand's identity. Select one: C. Packaging does not influence the consumer buying decision. Customers are willing to pay a premium price for the product e. Recovery strategy. A combination of one or more of those distinguishing . D) communicating deliverability variables e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? Such brands get more revenue out of such value. Secret shoppers are used for all of these things. c. Trade name, trademark c. Intangibility d. All of these statements are true. a. Fiction E) They leverage the values of the brand to take the brand into new markets/sectors. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. e. Increased value of a company's common stock. c. The normal rules about pricing don't apply when you are dealing with services You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. C) insensitivity Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. and its value proposition to consumers. people's memories, associations, and stories. Frodo was using the ___________ approach to making his service seem 'real'? d. Introduction c. A warranty There is limited availability of the product. a. Creating a brand uses the psychological principal of classical conditioning. D) competitive, sensitive, and simple B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B) mystery e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? All of the marketing concepts that deal with tangible products apply to services as well. School University of Houston, Downtown; Course Title MKT 3300; Type. A brand can be described as a promise to the customer. Exceeding the customer's expectations. Select one: _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. D) sensuality D) noncomparitive positioning event would be an example of what kind of promotional activity. c. They may only provide one element in a network of services received by the customer. d. Co-branding. Tommy Hilfiger conveyed the brand's category membership by ________. In what way is the brand's category membership being conveyed? D) differentiability C) Perceptual maps Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). . Consumers with high behavioral loyalty are unlikely to switch. Which of the following is not branding benefits specific to B2B context? D) technological advances for an attribute or benefit a. b. c. Internal rate of return True b. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. . D. many consumers still perceive private labels as being inferior to manufacturer's brands. 1. A) language What he or she is expected to do in order to create the service. C. reinforcing the current image. B) context B) identifying counter examples Carnival Corporation is the world's largest cruise line company. Share. a. a. O It is always rational to prefer brand names over generic substitutes O B . C) cast A cobranding strategy might involve a licensing agreement. D) Procedural models Trade name A. Flanker brand c. Cross-marketing According to your instructor, a brand can be thought of as a promise you make to your customers. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. a. It later sells the shares e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. View the full answer. Ben Lucas is a maintenance programmer for the Ace Corporation. True b. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? B) differentiability c. Ruffini corpuscles C) category points-of-parity E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? b. Invisibility B) Market research B. line extension It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. b. Select one: D) focusing on reliability a. Select one: He thought of the brand name "Playful Puppy" and asked your opinion. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. A) innovativeness A) comparing to exemplars A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. A. some firms have begun advertising private label brands. \\ Select all that apply. She found three that provided equipment and made weekly deliveries of supplies. Private branding. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Which of the following is NOT correct regarding brand awareness? D) assist firms in collecting information on competitors that will directly influence their strategy. d. Brand name, service mark. Select one: c. Social metrics E) None of these statements about branding is TRUE. a. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. a. An implied warranty means that? A) service c. Service The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} The customers who represents the brand . Excessive branding. c. Positive Brand associations B. quality of many private label products has improved. Component branding Which of the following statements is true? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . D) Competitor analysis A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. d. Offer a consumer clues as to the quality of the product inside. A) point-of-parity A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Select one: C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? e. Inseparability. Which of the following statements about branding is true? In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. a. They said that the difference comes from how comfortable they make their cows. 2020-2023 Quizplus LLC. c. Co-branding a. C) are a necessity while creating a firm's vision and mission statement The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. A) comparing to exemplars Because it will tell you which products you need to discontinue. b. d. It is a good brand name because it is memorable. that make up their brand positioning. All of these conditions are favorable for a retailer to launch a store brand. All of these statements about pricing in the not-for-profit sector are true. Select one: Variability (Inconsistency) E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? B) employee Financial Market Class 12 Business Studies MCQs Pdf. C) Brand logos A global brand uses the same product formulation or service concept across multiple countries and cultures. e. Perishability (Inventory). a. Brand awareness Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Which of the following statements about branding is TRUE A Customers are willing. A sentence of the form "If A then B" is true unless A is true and B is false. It is a good brand name because it is simple and easy to pronounce. d. Thinking outside of the box. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. & \textbf{Operating Income,} & \textbf{Net Income,} \\ D) rational advantage c. Conformance to specifications. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. e. What his or her rights are in case something goes wrong. C) Clarity offers you the best prices for the best quality. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. This is an example of ________. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? 1) It carefully identifies market . Select one: E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. The supplier is most likely to be differentiated on its ________. d. Private branding. How much the service will cost. A) competitive points-of-parity Select one: Which of the following is the company using to convey its membership in the hatchback segment? C) point-of-conflict In class we spoke of a goods-services continuum. a. Perishability (Inventory) The Dolly Parton Solution b. Which of the following best describes a car company's value proposition? Before you can measure the quality of a service, you need to understand? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. How to calculate depreciation and amortization from EBITDA? It should be meaningful, different, and salient. C) believability Select one: A) Brand positioning Which of the following describe spam? D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? D) desirability, deliverability, differentiability By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. A service is the intangible component of a product. This is an example of ________ differentiation. b. a. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . Protect the product from excessive heat or cold. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ at an average value of $27.20. c. Multiproduct branding American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. c. Package b. Which of the following is an example of channel differentiation? B) Their influence does not extend beyond tactical concerns. d. Options 2 and 3 are wrong: 2. Therefore, option C is correct that is . Select one: a. Visibility Select one: Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . B) Category points-of-difference Substitution (statement 1 into statement 4) 6. p q 6. Which of the following statements about branding is TRUE A Customers are willin. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. How does FDA ensure generic medicines work the same as brand-name medicines? B. flanker brand. He brought it home, plugged it in and nothing happened. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. Then add. d. Process versus outcome measures D) It involves all the industries in existence today, the known market space and occupied market positions. The ad is an, 7. b. a. C) Points-of-inflection 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? The key to building a brand is to use a different approach each time you mention the brand name. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . d. Excessive branding. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? C) The highest level of brand equity involves establishing product benefits. Select one: C) points-of-parity Hours, days, and weeks often go into crafting the perfect brand positioning statement. Select one: ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. e. Intangibles. Which of the following does NOT accurately describe a brand-related term? b. b. E) brand vision, A brand mantra should be ________. In order for the brand to be successful, the promise must be _____________? In order for the brand to be successful, the promise must be _____________? Questions and Answers for [Solved] Which of the following statements about personal branding is true? B) A small business must avoid leveraging secondary brand associations. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. Which of the following is correct about examples of co-branding? B) peculiarity Which of the following statements about brand names is true? Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Balanced offering. A business's branding is more important than you might think. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . b. a. Describe a data-gathering process that produces observational data. B) desirability, peculiarity, deliverability A) Procedural maps [Brand name] serves [target audience] who [specific need or want]. B) always correlated As an entry-level digital marketer, which of the following data analytics tasks might you be . Brand equity is the value a brand name adds to a product. (a) It is a bundle of utility. a. B) points-of-presence They did this even though it cost them money. C) are a necessity while creating a firm's vision and mission statement. d. Invisibility b. A) Points-of-parity D) assist firms in collecting information on competitors that will directly influence their strategy C) points-of-parity They may only provide one element in a network of services received by the customer. 2. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. Which of the following statements about branding is true? c. Lawyers Select one: C) narrative arc Ben works 7.5 hours per day. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. 37) Which of the following statements about brand equity is NOT true? Which of the following statements is not true with regard to the concept of product? C) employee differentiation E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? c. Gap analysis Infringement National Brand, Producer brand D) focusing on reliability Lysol Disinfecting Wipes - Lemon and Lime Blossom. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Select one: In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Options: It captures all benefits offered to multiple market segments and the price for those benefits. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? D) points-of-presence What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? B. a. C. quality of in-store displays and packaging of private label brands has increased. b. B) communicating deliverability variables C) brand journalism Which of the following statements about branding is. D) Competitive points-of-difference Transcribed image text: Which of the following statements about brand names is true? Trade name, trademark d. Association The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. d. Equipment-based offering. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Best Answer. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. B) product concept development and screening. d. What he or she wants from the experience before meeting with the service provider. We strongly recommend purchase. a. C) identifying counter examples B) channel e. Not-for-profit organizations may not be allowed to segment. D) point-of-weakness A) practicality A) original, ambiguous, and straightforward d. Equipment-based offering. In writing C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. A) deliverability The difference between options standard features. Select one: A half-truth is a deceptive statement that includes some element of truth. A) narrative arc Select all that apply. B) comparing to exemplars e. You said all of these things, and meant them. Select one: If you are a fan of these trucks then this is truly a very rare opportunity . A) cultural branding C)It is only important once a company is established. B) pitch b. Select one: 3. [Brand name] offers [how your company responds . 4. d. Because it gives you an opportunity to show that you were right and the customer was wrong. What the training program for employees was intended to accomplish. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. C) Competitive points-of-parity 5. noteworthy brands in a category helping a brand specify its category membership? c. Consumers are unwilling to pay premium prices for similar products. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: d. The normal rules about products don't apply when you are dealing with services Select one: 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. e. Service encounter, Hermione was the office manager for a small business in the city. d. Brand awareness E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Select one: D) resilience D) believability D) setting Rsum. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese.