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Our clients rely on our information and data to stay up-to-date on industry trends across all industries. 59% of Black British women shop at independent retailers for hair products, compared to 18% of African American Women, 30% of Black European Women, and 37% in . Black beauty needs to break the glass ceiling and head towards the mainstream. The only ethnic group that outspent black consumers on personal care products in 2020 were Latin American consumers, spending 2.6% more than the national average. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Thats 18.9% of the total $3.04B market. I think today, shampoos, conditioners and detangling treatments are much better than whats on the market for white women at the same price points. Studies show that black consumer spending increases with the number of black hair and beauty products available. The average hourly salary for hairdressers in the UK is 8.57, according to payscale (13k - 24k annually, depending on experience). The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. 49. White women in the natural hair community are 3 times more likely to be neutral than white women towards black hair. In the last 12 months, 70% of black women say theyve worn their natural hair, 53% say theyve worn braids, and 41% say theyve worn locs. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. The state of the ethnic hair care market is this. Their products are very present in the provincial regions of France and they target the right consumers who buy into their offering. Industry market research reports, statistics, analysis, data, trends and forecasts. The Natural Hair and Loc Bar in the Brixton area of London. One out of five black women feels the need to straighten their hair for work. What are the major differences between the two? The average hourly salary for hairdressers in the UK is 8.57, according topayscale(13k - 24k annually, depending on experience). 20% of natural hair product consumers express difficulty finding various products suited to their hair care needs. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. The societal need for the shift is evident, but a new independent report published this week . Theyre able to relate to the natural hair women as well as the relaxed hair one, the one that wants to dye her hair red or the one that wants to keep it curly. Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. In 2022, there was a spike in short hair transformations like shags and wolf cuts. In 2021, 93% of the nail technician workforce is female and 7% is male. Most certified hairdressers in Britain never learn how, nor have they been required to do so. Thats when you need treatment and professional liability insurance. Black women spend 9x more on ethnic hair products than non-black consumers of both genders. However, many big chains of hair shops that cater to us are not Black-owned. 25. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Black men who regularly change their hairstyle use the highest amount of black hair products. Few commercial settings are more personal and intimate than a hair salon. 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How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? A huge trend in retail in the last few years has been demand for organic and clean beauty products. ll have to think of new products that will fill the billion dollar void leftover from hair relaxers. Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Hair Color Statistics & Industry Trends. Hair extensions have remained extremely popular among many high-profile black women, such as Janet Jackson, Black hair is very diverse, and there are no limits to the type of texture, People that have fine, thin hair have always searched for a way to naturally grow, In 2021, its increasingly common to see black men and women sporting natural hairstyles. Despite the pandemic, salon numbers have continued to increase year on year. (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. In 2020, the size of the global dropshipping market was estimated at $128 billion. 32. The first time she chemically straightened her brothers hair, she left the product on too long and his hair fell out. Natural hair care made up 8.74 billion of the global hair care market in 2019, 2. In the US, black people spend 18% of their annual income on hair care and beauty products. Now theyre everywhere, very dynamique and their natural hair care line is decent. In 2020/21, roughly 6,600 people began an apprenticeship. Figuresshow that the South East has the greatest number of nail technicians in employment (17,440), higher even than London (14,882). 84% of black women say they prefer hairstyles they can do at home. Black consumers make up the bulk of spending. However, there is one woman who saw the tide turning, and today she finds herself at the center of a booming sector valued at around billions euros. They like taking risks and they encourage women to show off their style! Experts project that styling product spending among black consumers will decline from 2021 to 2025. 28. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. 46. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. Another major change lies in communication. 50% of black consumers say that their hair is central to their identity. The hair and beauty industry is largely represented by small businesses: close to three-quarters of businesses employ fewer than five people, while 94% employ fewer than ten people. The global black hair market was worth $2.5B in 2020. 7. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. All the facts about black hair you were looking for. For this to work properly, white stylists are going to have to spend time in a Black salon where theyve got a constant flow of Afro hair, said Mr. Swarry, whose studio is one of the best-known Black barber shops in northern England, and who was on an advisory board that consulted on the new standard. By 2024, the global hair and beauty industry is expected to be worth $510.8 billion (368 billion). According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. The natural hair movement began in the 1960s as a way for black people to reclaim their natural textures after decades of hair-based discrimination. Black consumers spent $54.4M on ethnic hair & beauty products out of $63.5M in total spending on this category. Millennial naturalistas have more positive attitudes toward textured hair than all other women. Welcome aboard. Read the 120-page report with TOC on "Haircare Market in Africa Analysis Report by Product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products), Distribution . Mainstream hair brands like Sundial are coming out with new black hair care lines mainly through the acquisition of independent and often black-owned hair product brands. Total global cosmetic sales in 2020 was a whopping $483 billion. Learn the facts about the preferences of black hair industry consumers below. Black women are more likely to report spending more time on their hair than white women. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. 21. . Lets circle back to the consumers. Want to know more about the UK business insurance landscape? 40. black women experience high levels of anxiety than white women. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. But exactly how much do these companies rake in each year? Personal soap & bath products are another category where black people spend disproportionately to their US population, spending $573.6M. Our virtual concierge will create a hair care regimen just for you. The Afro Hair and Beauty Salon started out as a trade show that professionals from all over Europe attended. In 2020, the global black hair care market rose to $2.5B. Given that the Black community is economically disadvantaged, if we could buy from and sell products to ourselves, this would be a great way to . Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. As with Marjorie Joyner, Rose Meta Morgan opened her first salon, the Rose Meta House of Beauty, albeit decades later in 1945, in New York. The worldwide cosmetics market will likely reach $582.4 billion by 2027. 7. If youve grown up with a certain texture, you know how to manipulate it. Its not a country of early adopters, but once youve got them hooked, they are in it for the long haul for several generations to come. At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. With multiple consulting activities for various brands to community management expertise hailing from Curvy & Fit under her belt, in addition to podcasting (Buz of Beauty coming out soon), Agns offers a full transversal analysis without mincing her words on the state of the black hair care market in 2020. 31. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. "They'll be end-to-end distribution for hair products and extensions, and more black-owned beauty . was awarded 8,500 pounds (about $11,800) in an out-of-court settlement, petition last year that pushed for mandatory training in textured hair. They didnt understand that there wasnt a strong network of Afro hair stylists across France. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. Now, the agencies that set standards for the profession in Britain are signaling change, even if it is too soon to know how big the shift will be or how quickly it will come. Research carried out byAmerican Express Shop Smallpredicted the hair and beauty industry would grow 16% by 2023, to hit 56,484 independent salons. LEEDS, England The purr of the gold clippers breaks the silence inside the Piranha Hair Studio as Qasim Sajjad teaches a lesson on how to cut Black hair. 13. First-quarter sales have been weak, and there have been widespread store closures. So its all very cultural! She previously studied economics and journalism at college. Beauty industry trends for 2020 report that the industry has over a million employees. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. Fola Kassim working on a customers hair at Peckham Palms salon in southeastern London. 8. 70% of black women read labels on hair care products, 26. The natural hair movement died out as black people entered corporate workspaces in the 1980s. LOral s Mizani is a good example. Studies show that, among black consumers, financial status makes no difference in hair care product purchases. 41% of black American women say that the COVID-19 pandemic has forced them to change their hair routines, leading to increases in new product category spending. However, American hairdressers. 81% of black people say that hair and beauty products advertised through black media channels are more relevant to their needs. In France, most of the hair traditions come from Africa like box or threaded braids. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Age and gender. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here, The market is performing well overall because there is still a big demand, however its not doing as well as a couple years back, when there was a real frenzy from consumers who were purchasing the latest products at the height of the natural hair movement. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. With multiple consulting activities for various brands to community management expertise hailing from. 43% of black spending power can be attributed to women. About 57% of nail technicians are self-employed, meaning approximately 43% are in employment. Black women spend $1.1B annually on wigs, weaves, and extensions. Black women have significantly more positive attitudes toward textured hair than other women, including black women. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. After years of strong growth, the UKs Covid-19 pandemic naturally hit the hair and beauty industry hard. ORS understands that being fun, playful and speaking to everyone is the secret to selling well. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). South Korean businesses control 60%80% of the ethnic hair and beauty market. Everyone wanted to look like an African-American with straight hair anyways. Hispanic and Black women are the major investors of US personal care sales, including natural hair products and accessories. A five-year forecast of the market and noted trends. 10. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. Black women spend billions of dollars on natural hair care and beauty products. Company number 30905R, VAT registration 335 1141 96. (IBIS World) #2. 17. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. (Research and Markets) Dropshipping Statistics. 38% of black hair consumers express a desire to try new styles. Request for Customization. 37. Tue 25 Feb 2020 04.32 EST Last modified on Tue 25 Feb 2020 04 . Black women are more likely to report spending more money on products for their hair than white women. If relaxers do come back in vogue, it wont be for the same reasons : it wont be to normalise your hair style or to find work or because kinky hair is considered ugly. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). Detailed research and segmentation for the main products and markets. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. Black styling product spending surpassed $1.4B in 2020. The latest estimates for England only, indicate that waste generation was around 33.8 million tonnes in 2020, a decrease of 9% since 2019. 24. . Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. Coronavirus and African creatives industries: Wher. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Design Essential is on the same wavelength as ORS and Cantu and has a strong distribution network. Industry revenues are expected to recover to this pre-COVID high by 2022. Even as many Black stylists see the changing standards as deeply significant, others worry that the change could present new competition for Black barber shops and salons, which have painstakingly carved out a niche over the years. Hmmm. Detailed research and segmentation for the main products and markets. The future will play out in the mainstream, distribution, digital and educational spheres. Approximately 65% of services fell into this category. Masculin black hair care is also a huge market to dive into. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. What are the future trends that will prevail in the black hair care market? Today, there are over 3000 black hair care brands that have popped up, that more or less do the same thing, so it has become an extremely competitive and fragmented marketplace. The Hair Salon US Market Size is $46.2B in 2022. Experts estimate that the black hair market in the UK is worth 88M or over $120M. Other salons sometimes turn away Black customers, saying that their stylists are not trained to help them. However, in 2021, black-owned hair care brands are becoming increasingly common. 41. Globally, the industry is strong and only getting stronger. SoftSheen-Carson Dark & Lovely Healthy had the second-highest ethnic hair product sales in 2014, bringing in $9.6M, followed by Africas Best ($8M), Lusters Pink Smooth Touch ($7.3M), and African Pride Olive Miracle ($7M). In global comparison, most revenue is . 4. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . 87% of black women say that health and safety are their most significant concerns when it comes to buying personal care products. 42. As far as product offering goes, there is still a gap in the market for products that aid in the maintenance of hair locs. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. From 2016 to 2018, black spending on shampoo and conditioner grew 12.2% and 7.3%, respectively. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. Beauty Industry Statistics and Market Research: Global & US. It is estimated that 10 000 new products are introduced to the market annually. "The Global Black Hair Care Market size is expected to be worth around US$ 10.02 Billion by 2023 to US$ 15.34 Billion in 2033, growing at a CAGR of 4.84% during the forecast period 2023 to 2033.". But what's clear is that the sector was experiencing a boom period in the years prior to the crisis. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. As lockdown lifted at the end of March 2021, the most in-demand service from hair and beauty professionals was, unsurprisingly, a haircut, which made up47% of all personal care bookings. Were answering these questions and more in this guide. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. In 2021, the revenue per person for personal care totalled $252.55. It's hard to fathom why so many huge companies . The industry has been in recovery ever since. 3. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. 38. And today, these Island-repping music stars are deeply influencing womens style. Hair care is big business. Figure 31: Instagram post - Dove x Brother Vellies. Hair care makes up 24% of the beauty and personal care industrys revenues. In 2020, the global black hair care market rose to $2.5B. 45. All figures quoted are the most up-to-date available at the time of publishing. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. And $784.6B by 2027. I think hair relaxers will evolve and take on different forms. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. 43% of black women say they use 5+ hair products. From a B2B trade show, it opened up to the public and became an event for consumers. For further analysis, we broke down the . LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. Finally, the future lies in establishing educational institutions that train hairdressers in Afro hair styling. Black women, a part of the natural hair community, express more preference for natural hair than black women not a part of the community. Need some help with your hair? We use cookies to guarantee you the best experience on our site. There will be new businesses that will propose new retail experiences and e-commerce will usurp traditional distribution. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Salon Industry Long Underserved Black Clients. (Research and Markets) #2. One client asked me Why dont. 94% of people working in beauty in 2019 were female. The industry has been nurtured and incubated by Black women from the ground up, said Margot Rodway-Brown, who owns the Natural Hair and Loc Bar, one of several salons that provide specialized services for natural Afro hair in Londons Brixton neighborhood, home to one of Britains largest Black communities. 15. She attributed changing attitudes around hair to the Black Lives Matter movement and the rising trendiness of Black culture in Britain. Thanks for signing up to being prepared and protected. (IBIS World) #3. And which products are the ethnic hair and beauty aisle lacking? "White hairdressers, nine times out of 10, don't know how to . Let resources go into Black hairdressers who can train white hairdressers how to do our hair.. Natural hair consumers have become ingredient savvy and avoid picking products with sulfates, parabens, mineral oil, and alcohol, thus boosting the demand for natural hair care products. Low-income households make up 43.3% of the market for black hair and beauty products. You know the Afro Hair and Beauty Salon in London and the Natural Hair Academy (NHA) in Paris very well. Thailand earns $81 million a year from exotic orchid export. However, American hairdressers knew how to use and promote the line. One survey found that Britain has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. Black Pound Report 2022 highlights Multi-Ethnic spending power. The revenue of the fragrance segment per individual was $29.22 in 2021. Industry Statistics; Campaigning for you. Unlike at Peckham Palms, other salons sometimes turn away Black people, saying that their stylists are unequipped to serve them. More than half have been unable to find them. Black hair care products make up the largest single group of this market. However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair. Shampoo holds the largest market share in the haircare segment and is estimated to grow to $30 billion USD by 2023 compared . Industry revenues are expected to recover to this pre-COVID high by 2022. In 2018 and 2019, UK-based Superdrug saw an 80% increase in afro hair care product sales and became the countrys #1 afro product retailer after launching the Shades of Beauty campaign a few years earlier. No such thing as bad publicity? Veelocks is a UK-based, black-owned wig brand. The market is projected to grow from USD 77.15 billion in 2021 to USD 112.97 billion in 2028 at a CAGR of 5.6% during the 2021-2028 period. relax your hair anymore? It was so easy for them before. Scroll down to our table of contents to find the reliable black hair industry statistics youve been searching for. Subscribe today for the latest news on Hair, Beauty and the Barber industry. Black men contribute 21.0% of spending on toiletries, spending $62M out of a total of $308.3M. 2. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. She said that recognition of the importance of training for Black hair was overdue: Its about time, she said. I'm Athena, your personal Hair Assistant. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. In addition to its high-quality wigs, the company offers custom wig services and private wig . 50% of black women believe that their natural hair and care are essential to their identities. Total revenues for the hair extension industry in the United States reach $346 million in 2017. 40% of black women say they use no-heat styling and 33% say they use heat styling. Save my name, email, and website in this browser for the next time I comment. In 2018, black consumers spent $473M on hair products, which is 11.3% of sales for the $4.2B hair care industry. If you continue to use it, we will assume that you accept the use of cookies. Conversely, current smaller brands dedicated to women of color operating under new business models have the opportunity to include all types of women from various origins who can identify with the products. (CommonThread) According to experts, online sales channels will grow by 4.8% come 2023, whereas offline purchases will decrease by 1.3%. Black women experience more hair anxiety than other women. Rounding out the top 5 are Este Lauder, P&G, and Shiseido. If you are curious about natural hair and the black hair industry statistics, we have them here for you. What I mean is that cream relaxers that currently exist as a white lotion that reeks of sulfate wont exist anymore. Check out our findings on the top ethnic hair care companies in the US, plus some interesting facts about black-owned ethnic hair and beauty products. Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. Mr. Swarry predicted that broadening training would be challenging. Yes, France is a very hard market to break into. 32% of black consumers say they buy their hair products online. Sugaring (up 300% in 2018 and a further 91% in 2019). Fortunately, things are starting to change and black hair care brands can expedite this process by partnering with various hair salons. 14. . Do you think that by acquiring Carols Daughter, LOral finally understood that there was something to gain from the natural hair movement? Black Americans yearly spend 18% of their income on ethnic hair beauty products. Sign up to our newsletter and get exclusive hair care tips and tricks from the experts at All Things Hair. LOral didnt come to us and say, Now you can wear an Afro, she said. 20% of black consumers say they have a hard time purchasing a variety of products because there arent enough to suit their needs. Agns Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector.